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    Erock

    Interesting food for thought. I'm not a frequent flier like you, but I fly 3-4 times a year (usually for pleasure, not business). While I do comparison shop on Orbitz, and I do look for the best deal, I also take the airline into consideration as well. There are some airlines that I will avoid because of atrocious experiences in the past, and there are some that I may pay a few extra bucks for (within reason) because I've had good experiences with them in the past. This is almost always because of customer service. After waiting forever in a check-in line, a smile and chipper attitude at the desk go a long way (especially at 5 in the morning).

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